Case Studies

Case Study #1

National Law Firm

Timeline: 6 Months

Problem:

Thompson Law was expanding into the Los Angeles area. Even though the content was made around April, the page struggled to rank within the top pages in Google Search. The page fluctuated until it eventually lost the keyword completely. 

Strategy:

With AI being the biggest SEO update to Google Search in 2025, everyone can create and generate the same content. Traditional search favored websites that would often mention similar content within the top results in 2024, because of AI, a lot of content can be generated at a much faster pace while repeating the echo chamber of what everyone else mentions. Google identified this as useless to users and made a helpful content update in August 2025. Now, the main question is, how do you stand out amongst the competition if everyone can produce the same content at a rapid rate in today’s search? 

Metrics:

Search Result:

Case Study #2

Local Law Firm

Timeline: 6 Months

Problem:

Stipp Law was trying to rank for Carlsbad Nursing Home Abuse Lawyer in their local area. They had mixed targeting issues, duplicate content, and incorrect H Tag Structure that prevented them from ranking within the top positions of Google. 

Strategy:

They struggled to maintain 1 page position in 2024. Even starting out in the beginning of 2025, they were in the 13th position. When I came in at the beginning of 2025, I took over the account and made changes to remove duplicate content, improve the internal linking structure, and on-page content. 

Metrics:

Search Result: